In the digital world, social networking is becoming a very important element of a fruitful marketing strategy. Social networking platforms like Facebook, Instagram, Twitter, etc. offer plenty of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a more substantial audience at once. You don’t need to invest a fortune in building an advertising strategy that includes social networking videos. Irrespective of whether you have a tiny or even a large business, it’s time that you take social networking marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled within the last three years. Moreover, Facebook live videos receive 10 times more comments a regular video. instagram verification All these statistics reveal that video content is in demand on social networking networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has discovered that a lot more than 60 percent of brands are using social networking videos actively for promotions. Thus, it’s highly likely your competitors are also leveraging the energy of social networking video to expand their customer base.
Instagram is a very powerful social networking platform that lets you share images and videos online. Techcrunch has been studying Instagram trends since its launch. Depending on their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at an interest rate of 5 percent per quarter, the highest among social networking platforms. So, Instagram must be your first choice in showcasing your brand’s product and services. In this short article, we shall get you through some ways to use Instagram videos for engaging more audience.