By the conclusion of 2024, it’s expected that the blockchain market will grow to $20 billion in annual revenues (source). That means more companies should come in to the crypto industry, & competition will probably be stiff.
At the time of 2021, the estimated global crypto ownership rate was at an average of 3.9%, with over 300 million crypto users worldwide. (source)
Out of an overall total world population of 7 Billion, you can find still billions of men and women that need a small business to touch base to and buy them contained in the crypto ecosystem through their company.
The opportunities are exciting, and your competitors will probably be fierce. The thing you can do is create an efficient marketing strategy that brings growth. NFT marketing If you possess a crypto business or handle marketing for one of them, this post is for you. We discuss what crypto marketing is, how it’s different from traditional marketing, and 10 strategies you should use to develop your business.
What is Crypto Marketing?
Promoting and selling products or services related to crypto business (an exchange, a budget, a lending bank, a residential district, etc.) is called crypto marketing. Any activity related to building brand awareness, getting customers, increasing return customers, and improving sales should come under crypto marketing.
Since the crypto world is pretty new and complex, there’s a necessity for plenty of content to educate people in regards to the technology, its future, and how it works.
Because of the attractive financial benefits and novelty of the new technology, folks are constantly trying to find the most recent information. If your content shows up in Google search results, in social media feeds, or in communities, it has the potential to attract leads to your platform.
Content also helps build authority & trust if people see that do you know what you’re referring to and can guide them through it. This provides your brand a greater share of mind and leads to people choosing you over a competitor.
The easiest way to generally share content is to produce a blog in your website. Whenever someone discovers your blog, they will automatically discover your website and offerings too.
CoinSwitch, a cryptocurrency wallet, publishes blogs around crypto trading for both experts & beginners. In addition they host Q&A sessions with experts which are changed into blogs.
What content is useful for a crypto blog:
The main advantage of email marketing is that you are not dependent on any platform’s algorithm to attain your audience. You can send your message as a text, as a movie link, or being an image. It’s up to you the way you design your email. Email feels like a 1:1 experience of the brand rather than social media broadcast, so folks are prone to answer your offers & messages.
We at SendX rely on the potential of cryptocurrency and blockchain & don’t agree with email marketing service providers’ policy of banning all of the blockchain startups and, thereby, stifling innovation. So if you’re trying to find a message marketing platform, have a look at SendX & get your 14-day free trial.
A community will help you attract the right audience and new users. But a residential district means more than just followers on social media. You won’t manage to moderate or influence any conversation there.
If you want to have a top impact on people along with your business, you may use platforms like Reddit or Telegram. For crypto enthusiasts, discord is also quite a well known selection of platform.
Apart from providing a platform for folks to carry discussions, a residential district is a good way to listen to their pain points and find out about what they are seeking from a platform. It will help you refine your messaging.
To distribute the token of one’s cryptocurrency in the hands of the most amount of people, distribute free tokens as a swap for signup on the platform, or just by virtue of being area of the community. This marketing strategy is called Airdrop.
